Winner of 2014 Adobe Design Achievement Award Photography Category.

Architects design the architectural construction of building; interior designers choose the position of doors and sofas for people. Majority of people follow the instructions set by designers. Designers not only design the structure, not only choose the position of objects, they also design our behaviour and memory. In fact, our behaviour and memory are guided and shaped by them. This project aims to demonstrate and visualise how people being shaped by designers. People always follow the instructions, I wish to remind people of the reason why we behave like this today.
This project aims to demonstrate and visualise how people being shaped by designers. People always follow the instructions, I wish to remind people of the reason why we behave like this today.